De Leon was the second child of Jose Seoane de Leon [1918–2008], of Filipino-Spanish descent, and Emma Manahan Ramos. His paternal grandfather was the first mayor of Malolos, Bulacan. His parents divorced at a young age. At the age of three, his father moved to Madrid, Spain.
Prior to being an entertainer, de Leon earned his architecture degree from the National University in Manila. He was also a disc jockey for 12 radio stations when he was starting out.
Joey de Leon has five children. With first wife actress Daria Ramirez, he has two children, Joseph Joachim (Keempee) and Jacinda Myrtle. He married actress Eileen Macapagal. Their union produced three children, Jocas Eightria, Jako and Jio. De Leon also has three grandchildren from eldest daughter Cheenee and one granddaughter from Keempee.
He started out his showbiz career in the 1960s as a radio disc jockey. His first big break on TV was Intercontinental Broadcasting Corporation's gag show OK Lang.
In 1975, de Leon became a co-host of GMA Network's early afternoon variety show Discorama hosted by Bobby Ledesma. He invited his former co-stars at OK Lang, brothers Tito, Vic and Val Sotto, to join him at Discorama. Only Tito and Vic accepted Joey's invitation. The newly-formed trio started to do comedy newscast segments interspersed with Top 40 hit-song parodies. The trio was soon invited to become part of the show Student Canteen as they released 12 albums based on their Discorama Tough Hits segment.
Although Tito, Vic and Joey started their trio via Discorama and Student Canteen, it was the sitcom Iskul Bukol that gave them nationwide fame as comedians. Soon after, other TV and movie producers came knocking on the trio's door. In 1979, Tito, Vic and Joey started hosting for the noontime show Eat Bulaga! which was pitted against the more established Student Canteen hosted by their former colleague [and now competitor] Bobby Ledesma. Not long after, Eat Bulaga! toppled Student Canteen from the ratings.
Although de Leon continued to do movies alongside his showbiz team mates Tito and Vic, he started doing solo performances for other TV shows. He top billed Joey and Son in the '80s, a sitcom on RPN where he played father. He was also one of the gag performers on TODAS where his co-stars included Jimmy Santos and Val Sotto. Other TV shows included Apple Pie, Patis, Atbp., The Sharon Cuneta Show, and Let's Go Crazy. He was launched by Viva Films as a solo comedian in She-Man: Mistress of the Universe. He also tried his hand at directing movies like Romeo Loves Juliet and Small, Medium, Large.
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